10th and 11th April

Milan, IT

Rethink! is the very first Italian Festival dedicated to Service Design.
Rethink! brings together

Rethink! encourages critical thinking on service innovation, by connecting service design players from all over the world.

What
services
are good
for.

Better services for better futures

The age of global changes caused by the impact of human transformation processes has come. New challenges are born and the service design culture needs to face them re-imagining a large-scale change.