October 5th,
Fondazione
Giangiacomo
Feltrinelli

Rethink! is the very first Italian Festival dedicated to Service Design.
Rethink! brings together

Rethink! encourages critical thinking on service innovation, by connecting service design players from all over the world.
The new (green) city deal: regenerative urban development

How to communicate and promote concrete initiatives to face the urgent challenge that climate change imposes? How can policymakers, managers, designers, and citizens contribute to re-design processes, products, and services for the city? The creation of a new model of a sustainable city in response to these global challenges is the thread that will guide the debate to imagine resilient and regenerative urban developments.

What services are good for. Better services for better futures

The age of global changes caused by the impact of human transformation processes has come. New challenges are born and the service design culture needs to face them re-imagining a large-scale change.

The leading experts

Cristina Favini

Cristina Favini

Strategist and Manager of Design at Logotel

Marco Frey

Marco Frey

Full Professor at Scuola Superiore Sant'Anna di Pisa

Antonio Grillo

Antonio Grillo

UX and Service Design Director at Digital Entity

Natalia Marzia Gusmerotti

Natalia Marzia Gusmerotti

Researcher at Scuola Superiore Sant'Anna di Pisa

Tommaso Nervegna

Tommaso Nervegna

Service Design Lead at PwC

Krista Patrick

Krista Patrick

Natural Capital Coordinator at the Greater Manchester Combined Authority

Maria Chiara Pastore

Maria Chiara Pastore

DASTU - Politecnico di Milano

Piero Pelizzaro

Piero Pelizzaro

Chief Resilience Officer - Milan Municipality

Lorenzo Ruggieri

Lorenzo Ruggieri

Design Manager at H-FARM

Livia Shamir

Livia Shamir

Senior Researcher at Stefano Boeri Architetti