April 22nd 2020

Corriere della Sera
Sala Buzzati, Via Eugenio Balzan 3

MILAN DESIGN WEEK

Rethink! is the first Italian festival dedicated to Service Design.
Rethink! joins

Rethink! lets a critical culture on service innovation grow, connecting international Service Design protagonists.
rethink-designing-transitions

The growth model, operational schemes, social and political actions that characterized previous generations are experiencing a deep crisis that imposes a different perception of the relationship between global causes and local fallout. The controversial scenarios answering to the contemporary challenges prefigure a dialectical tension between the incremental resolution of the challenges to be implemented here and now on a small scale, and those on a systemic and global scale that prefigure a radical change.

The emphasis is on the urgency of proposing radical solutions for the environment and the common goods that have governed the daily lives of the planet's people. Reflecting for example on the usage and energy distribution, new mobility means, the adoption of circular processes, rethinking the use of technology, as well as new mechanisms of inclusion and social justice. In order to respond proactively to the sudden changes that are taking place in our world with a speed previously unthinkable, it is necessary to radically rethink economic models and value production, the adoption of technology, processes of participation, communication and use of data, new forms of collaboration and solidarity.

RETHINK! SERVICE DESIGN STORIES IS A ZERO IMPACT® EVENT. THE PRODUCED CO2 EMISSIONS ARE COMPENSATED BY CARBON CREDITS GENERATED THANKS TO FORESTS' MAINTENANCE AND PROTECTION.

Speakers

thomas-prehn

KEYNOTE

Thomas Prehn

First Principle Strategist. Organizational Transformer. Leadership Hacker. Business Adventurer.

Building a Culture of Innovation

Innovation must be part of the organizational DNA; but what does innovation culture look like, and how to change culture? In his keynote, Thomas will distill innovation and culture from all the buzzwords, and share utilitarian examples on how he has worked with cultural transformation.