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The initiative is produced by – Politecnico di Milano and the Service Innovation Academy in collaboration with the Corriere della Sera, and it is curated by a team of experts from Politecnico di Milano.


The Service Innovation Academy of is a University Innovation Centre of Politecnico di Milano. It has always been committed to excellence in research, training, innovation and design. Through its courses, applied research and cultural events it supports companies, organizations and professionals wishing to innovate their products and/or services, acquire competences on service design and become part of a strategic network.

polidesign, founded by the Politecnico di Milano in 1999, together with the School of Design and the Department of Design, represents the Politecnico di Milano’s Design System, one of the most important set of skills, competences, structures and labs of the world. operates as a link between the design ecosystem’s players and it delivers training programs for young graduates, professionals and companies.